Is this the first time you visit the Museum?
Yes 
No 
Which of the following sources has prompted you to visit the MAXXI?
(you can tick more than one option)
ADVERTISING
Article in a magazine or a newspaper 
Advertisement in a magazine or a newspaper 
Advertising posters 
Any online advertising 
Radio or TV report/advertisement 
ONLINE
MAXXI’s official website 
Any other website 
MAXXI’s profiles on social networks 
Post on social networks by friends/family 
Newsletter or e-mail invitations by the MAXXI 
GUIDES/LEAFLETS
City guide/tourist map 
Leaflet/postcards that have been delivered to you personally 
Leaflet/postcards that you found, for example, at the hotel 
OTHER
Tourist information office 
Promotional offers/ discounts 
Word of mouth 
Tours or group visits organiser 
Who did you visit the Museum with?
On my own 
In an organised group 
With my partner 
With my family (children) 
With relatives/friends 
How did you get to the Museum?
Public transport 
Private transport 
Taxi 
What was your reason for visiting the Museum?
Visiting the Permanent Collection 
Interest in a specific exhibition 
As part of a tourist visit to the city/area 
Academic/professional interest 
To accompany friends/acquaintances 
To take part in an initiative 
As an activity in my free time 
To discover a museum I had never visited before 
Other 
How long did your visit last?
Less than 30 minutes 
Between 30 minutes and 1 hour 
Between 1 and 2 hours 
More than 2 hours  
How would you rate the current exhibitions and the Permanent Collection?1  2  3  4  5 
Are you satisfied with your visit in general?1  2  3  4  5 
If you used one of the following services, how would you rate your satisfaction?
Information material made available to you (cards, panels, labels…)
1  2  3  4  5 
Courtesy and competence of the staff located at ticket office1  2  3  4  5 
Courtesy and competence of the staff located at cloakroom1  2  3  4  5 
Courtesy and competence of the staff located at info point1  2  3  4  5 
Courtesy and competence of the staff located at museum rooms1  2  3  4  5 
Cleanliness of the building and toilets1  2  3  4  5 
Bookshop1  2  3  4  5 
Internal coffee shop and/or MAXXI21 restaurant in the square1  2  3  4  5 
Guided tours/educational activities1  2  3  4  5 
Please rate the price/quality ratio of your experience at the Museum:1  2  3  4  5 
Gender
Male 
Female  
Which age group do you belong to?
15 - 18 
19 - 30 
31 - 45 
46 - 60 
over 60 
Where do you live?
Roma 
Italia 
Europa 
Cina 
Resto del mondo 
What is your level of education?
Primary 
Lower secondary education 
Diploma, upper secondary education 
Degree or postgraduate qualifications 
What is your profession?
Manager, public sector, executive 
Entrepreneur, self-employed 
Freelance worker (craftsman, tradesman..) 
Employee 
Teacher 
Worker 
Student 
Housewife 
Retired 
Unemployed, in search of first job 
Other  
Finally, which aspect of the Museum did you enjoy the most?
In your opinion, which aspect of the Museum can be improved?
Suggestions and remarks:
1=Poco/Poor 5=Molto/Excellent